AI Adoption Podcast

How AI Is Changing Sales Enablement | Matt Verlaque x Ryan Kohler

Real talk on AI, sales enablement, and what actually drives results. In this AI4Teams Roundtable Spotlight, Ryan Kohler (Founder of AI4Sales + AI4Teams) interviews Matt Verlaque, Founder & CEO of Precision and Partner at SaaS Academy, about how modern sales teams can leverage AI without falling into the trap of “enablement theatre.” Matt shares his lessons from building multiple SaaS companies, leading enablement from the COO seat, and now coaching founders on building systems that scale. 🚀 What you’ll take away: • The mindset shift from “tools” to “systems” in sales enablement • Where AI actually adds value (and where it just adds noise) • How Precision helps teams build repeatable, data-backed performance reviews • Why most enablement fails (and how to fix it) Whether you’re a CRO, enablement lead, RevOps pro, or founder scaling a sales team — this conversation will give you a blueprint for operational clarity in the AI age. 🔗 Learn more about Precision: https://www.precision.co/ 🔗 Learn more about Matt Verlaque: https://www.mattverlaque.com 📅 Join our next AI4Teams Roundtable: https://events.ai4teams.io/ 💬 Like this conversation? Drop a comment with your biggest takeaway and subscribe for more no-fluff interviews on AI-powered sales enablement.

June 23, 2025